Business Plan Checklist

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Business Plans - Review Checklist

If you are writing a business plan remember it must grab the readers attention QUICKLY!

Here’s a useful checklist of the things you should consider when writing the plan especially the executive summary.

Strategy

	Do you have a strategic vision of where the business is going?
	Does the business plan describe how you are going to achieve your vision?
	What’s unique about this business?
	Does the business plan show an exit route?

Marketing

	Is this business attractive?
	Have you done market research and is it corroborated?
	Do you know the market position and where you want to be in that market?
	Is there a SWOT analysis with corrective actions?

Management

	Has the management/Business got a track record?
	Do they have a “proper” management structure?
	Do you have confidence in the management to deliver the strategic vision?
	Is the business model structured and achievable?

Finance

	Does the finance you require look realistic?
	What is the Internal Rate of Return for any investor?
	What’s the breakeven point?
	Are assumptions made in the plan realistic?
	Does the Business Plan specify how the money will be used and the benefits?

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